Some of the links in this post may be affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.
Affiliate marketing can be a great way to monetise your blog or website. But affiliate marketing can often be made to sound a lot easier than it is. Here are some top tips on what NOT to do and then some on things you CAN DO to make money with affiliate marketing.
How NOT to make money from affiliate marketing
There’s always lots of buzz about the money to be made from affiliate advertising.
Some bloggers certainly do make good money from affiliates but it’s very easy to get nothing for your efforts.
These are the lessons that I have learnt – the hard way – about getting the best response to affiliate marketing links.
Five things NOT to do with affiliate marketing!
1. Scatter affiliate adverts everywhere
Although, many affiliate programmes have attractive display ads, these units, on their own, rarely make you money. Typically, you will make more money from CPC, RPM and CPM ad networks in the premium ad slots on your blog.
2. Sign up for 100s of affiliate programmes
You will make most money from affiliates by personally recommending relevant products. You can’t do this for hundreds of advertisers that you know little about.
3. Sign up for any affiliate with high pay outs
When you register for an affiliate network, you will be able to see the advertisers who make the highest pay outs. Unless, these advertisers have products connected with your content, it is very unlikely that you will make any money out of them.
4. Market products you know nothing about
If you haven’t used a brand or product, thoroughly research a product before advertising it in any way. Don’t just check out their website. Look out for bad reviews on e.g. Amazon and by Googling them. Smaller brands might be willing to give you trial use or a sample product. You undermine your readers trust in you if you recommend a poor product.
5. Leave affiliate display ads up for weeks at a time
If you do put up display ads keep putting up fresh copy and move them around else readers will become blind to them.
Five tips that CAN help you make money
1. Tie brands to your content
Affiliate programmes allow you to create your own text links that you can build into your content.
Your readers are interested in your content and will be interested in links that are genuinely relevant to and add something to that content.
2. Focus on a brands you know and love
People are more likely to click on a link if you can honestly say that you trust a product.
Make a list of all the brands that you love and try to sign up for their affiliate programs.
Don’t be disheartened if some reject you!
You will then be able speak with real insight about the product.
3. Give your recommendations authority
Your links will be more useful to your readers if you compare the product you are recommending with alternatives.
You could for example provide links to a more expensive and a cheaper alternative – obviously these could also be affiliates.
4. Work your old content
If no one reads your old content, they won’t get a chance to click on your affiliate links.
Make sure people keep coming back to your old posts by scattering links to your content within your content.
5. Provide very targeted latest deals
Everyone likes great deals but there are lots of sites specialising in them and readers don’t want to be bombarded with them if that’s not what your site is about.
But your readers probably will appreciate some very targeted deals in your niche that they might not have the time to track down themselves.
If you’ve got a newsletter, you could add a few latest deal links from relevant advertisers that you really trust.
You could also add a page that listed these deals.