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THE HOTTEST TOYS THAT KIDS ARE SO EXCITED ABOUT THIS YEAR
Here’s a roundup of the most popular, on-trend toys of the year to help make it easier for you to buy gifts for the kids (and kidults) in your life. I’ve caught up with people in the know at Amazon, Hamleys and John Lewis to establish what the must-have toys are in 2023.

THE 24 MOST POPULAR TOYS THAT ALL THE KIDS WANT
I’ve included toys of all sorts, from creative and interactive toys, to STEM and just plain cute and cuddly. These are the toys that boys and girls from toddlers to tweens and even teens are clamouring after this year, the absolute must-haves that will be appearing on letters to Santa.
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£74.99£54.99Love it or hate it, this 90s retro toy (first launched in 1998) is revamped and back! Yes, there are now even more ways for Furby to annoy any adults within its vicinity, with actual dancing feet and even more sounds and interactions than ever before. Officially for ages 6+, but my daughter had a Furby when she was four and LOVED it.
12/05/2023 08:13 pm GMT -
£22.75£20.18Tracing is such a great way for kids to develop their creative drawing skills and this light up pad makes it super easy for them. It comes with a set of 100 traceable images, pencils and blank paper. Great for kids age 6+.
12/05/2023 07:28 pm GMT -
£15.90
Kanoodle Extreme is perfect for ages 7+ and makes a great gift for kids who love puzzles and a a great game for families to play together.
12/05/2023 07:18 pm GMT -
£31.99£24.99This marble run is a great STEM game that challenges kids' spatial reasoning, critical thinking and logic. It's a thoroughly engrossing game perfect for ages 8+.
12/05/2023 07:23 pm GMT -
£13.75£11.99Kidnoculars are designed just for kids with comfortable in mind, a breakaway safety strap, and rubber grips for shock proofing. With 2x magnification that's easy to use and focus-free, they're the perfect STEM toy for outdoor adventures and role playing. Bird watch in the garden or go on a pretend safari with these durable, child-safe binoculars for ages 3+.
12/05/2023 07:38 pm GMT -
£81.85
Kids can build THREE summer-themed models with this 556-piece LEGO Creator 3-in-1 set. They can construct a customisable campervan, two-story summerhouse, or ice cream shop complete with LEGO minifigures and themed accessories. Lego is the OG STEM toy for kids, it's engaging and fun for ages 8+.
12/05/2023 07:48 pm GMT -
£19.66£14.36Let imagination soar with Mickey & Minnie's Cloud Ride plug-and-play set. Toddlers can combine the plane, cloud vehicle, and numbered pods (1-3) into endless configurations to boost creativity and fine motor skills. Learn first numbers, weather concepts like rainbows, and more. The set includes Mickey and Minnie pilot figures to spark pretend play. Suitable for 12M+.
12/05/2023 07:53 pm GMT -
£12.00£8.99Squishmallows have a cult-status, there have been over 500 different cute ones since they first appeared in 2017. This highland cow is cute in a quirky way and would be perfect for little kids (age 3+) right up to teens looking for some nostalgic retro cuteness.
12/05/2023 08:08 pm GMT -
£32.99£30.99Bitzee is a virtual pet kids can touch in real life. This interactive toy reacts when it is feed, rocked, and played with it. Kids can unlock 15 pets as their Bitzee grows from baby to adult to Super Bitzee. They can discover surprises like outfits and games. With no screen required, Bitzee provides hours of nurturing playtime. Suitable for kids aged 5+.
12/05/2023 08:13 pm GMT -
£33.46
Relive the 80's with this interactive educational classic Speake 'n Spell toy. It has the original graphics and speech, it helps kids practice spelling with multiple play modes and challenge levels. As seen in E.T., it combines learning and fun gameplay. It makes a nostalgic gift for kids 7+ and retro toy collectors.
12/05/2023 08:48 pm GMT -
£25.99
The classic Fisher-Price Music Box Record Player was first introduced in 1971. This reproduction lets kids play 10 timeless melodies across 5 records. Wind up the turntable, place the needle, and enjoy tunes that spark singalongs and auditory development. With a vintage design and handy carry handle, it is just as great for imaginative role play as it ever was. A nostalgic retro gift to delight toddlers and collectors alike. Suitable for 18M+.
12/05/2023 08:53 pm GMT -
£24.79£21.95Guess Who? Is an absolute classic of a board game that was launched in 1979, grew hugely popular through the 1980s and is still popular today. Guess who your opponents character is through a series of elimination questions.
12/05/2023 08:58 pm GMT -
£29.99
Blast off with the comeback retro sensation that is Moon Shoes! These space-age 'foot trampolines' let kids bounce to incredible heights. They are currently going viral on TikTok, as kids of all ages recreate the fun that kids had in the 90s. Suitable for ages 7+, the one-size adjustable shoes slip on easily, but be aware that there is a learning curve.
12/05/2023 09:23 pm GMT -
£149.99£133.76Recreate epic Star Wars battles from Star Wars: Ahsoka stories with this 1,394 piece LEGO set. It includes buildable Ghost and Phantom II vehicles that pack spring-loaded shooters, cockpits, cargo areas and seats for 5 included minifigures. Combine the starships for enhanced play potential. Suitable for ages 10+.
12/05/2023 09:33 pm GMT -
£89.99£72.00This Hot Wheels City Ultimate Hauler is the perfect combo for kids who love cars and dinosaurs!!
It transforms from a 20+ car carrier into a stomping, chomping T-Rex! As a hauler, it devours cars in its path. As a T-Rex, it has lights, sounds and animated stomping. Kids can race cars down its two-lane track and launch them from its mouth. Suitable for age 4+.
12/05/2023 09:38 pm GMT -
£64.99£34.99This guinea pig toy is squeaking its way to the top of kids' Christmas wish lists! The interactive mama needs feeding and grooming until her heart glows, signaling a baby is on the way. Mama can deliver up to three babies, each with themed accessories like rock n roll, preppy, or princess styles - just what every guinea pig needs! There are 20+ sounds and reactions to keep kids enthralled. This toy has already sold out once on Amazon, but at time of publication, it's back in stock! Suitable for ages 4+.
12/06/2023 11:43 am GMT -
£119.99£94.99Kids of the 80s will never forget the high pitched 'roar' and the weird smell emitting from the cars as they raced around the track. Fancy introducing your kids to this retro classic? This set has a Pagani Huayra Roadster BC and Rasio. The 4.8m reversible track creates 4 configurations. It comes with easy grip speed controllers and crash resistant cars. Suitable for ages 5+.
12/06/2023 11:58 am GMT -
£18.99£18.00Ty have brought out a whole range of officially licenced Marvel cuddly Squish-A-Boos... there's Spiderman, Black Panther, Captain America,Groot, Hulk and Iron Man. Our family tradition is that kids have a cute cuddly toy peeking out from the top of their Christmas sacks, I have a feeling it's going to be a Marvellous toy this year. Suitable for ages1M+
12/06/2023 12:03 pm GMT -
£25.68£23.73Let music take shape with these stackable blocks and instruments. The 5 differently sized blocks store neatly inside each other while the 5 toy instruments like maracas and castanets fit inside for easy tidying. Babies and toddlers will rock out exploring sounds, stacking blocks creatively, and developing motor skills. A fun musical activity set for little ones. Suitable for 18M+.
12/06/2023 12:23 pm GMT -
£39.95£38.95Bring the world of Numberblocks to life with this playset based on the hit BBC TV show. There are fun surprises to discover like hidden doors, a spy station, and a ride-up lift. Then there's the slide. This set includes numbers 1-5 and can be expanded with further sets, including, ooh let's think, this set with numbers 6-10. Suitable for ages 3+.
12/06/2023 12:28 pm GMT
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Hello, I’m Luci, founder of Mums Make Lists (Est. 2011). Over the last decade or so, I have combined my experience as a mum, journalist and shopping editor to create useful guides and lists of ideas and inspiration to make it easier for busy parents to plan and host kids’ parties and find great gifts. Read more.